NEWS IN PICTURES

From July 23rd to 25th, the Zhejiang International Catering Expo was held at the Ningbo International Convention and Exhibition Center. On the afternoon of July 24th, Xu Ting, Secretary of the Party Committee and Director of the Council of the Ningbo Supply and Marketing Cooperative, emphasized during an inspection of the exhibition and sales of agricultural products under the "Ala Ningbo" brand at Hall 1 of the Ningbo International Convention and Exhibition Center that it is necessary to continue to deepen and refine work, and to do a good job and expand the reputation of the supply and marketing cooperative as a "high-quality and affordable" brand.

Xu Ting stood next to the "Ala Ningbo" brand agricultural product exhibition booth to gain a detailed understanding of the exhibition sales situation, the brand's next steps in operation, and consumers' understanding of the "Ala Ningbo" brand. He also provided opinions on high-quality operation and promotion of the "Ala Ningbo" agricultural product regional public brand. He pointed out that we should unite our efforts to build and protect public brands, and promote the formation of a unified understanding of the connotation of the "Ala Ningbo" regional public brand from the government, operating enterprises, and authorized enterprises; To establish a sound public brand image recognition system and a sound image promotion system, and create a distinctive and rich regional public brand image of "Ala Ningbo"; To enable cultural empowerment of brands to achieve differentiated competition and become the key "engine" for agricultural products to sell more, sell well, and sell at a higher price, fully utilize media such as newspapers, radio, television, and the internet to expand promotion channels and enrich promotional content; To subdivide the target customer group, enrich the product system, continue to cultivate and refine, and do a good job and expand the reputation of the supply and marketing cooperatives as "good quality and affordable"; We need to build a marketing system that combines online and offline, promote the "going global" of high-quality agricultural products, and further expand the market awareness and reputation of agricultural product brands.